Wednesday, September 21, 2011

FROM MAHOGANY TO FIBERGLASS: THE HISTORY OF THE BOATYARD THAT BECAME A LEGEND

In light of yesterday's post about Carlo Riva, I thought you might be interested in a short history of the company.  I think the public's reaction to the switch to fiberglass in 1969 is particularly interesting!

We took the following photos of classic Riva models at the factory in Italy when we visited last week.  The last is actually a photo of a photo.














The world-famous firm, over 168 years on the crest of a wave
    
The history of the Riva boatyard began in 1842 on Lake Iseo in Sarnico (Bergamo) with Pietro Riva, a carpenter who had moved there from Lake Como. It continued with Ernesto, followed by Serafino, who loved racing, and lastly Carlo, who created a style that made a name for itself all over the world as a synonym for elegance and impeccable taste.  Riva's story is one of pure Italian style, a history of pleasure boating.  Ernesto introduced the internal combustion engine in 1880 and with his son Serafino's passion for racing, performance became a distinctive feature of all Riva yachts.

During the Thirties, Sarnico was one of the most active boatyards on the international motor boating scene. Influenced by the first competitions held, on 1 May 1912 Serafino reached a speed of 24 km/h in a racing yacht during an international race -- a feat achieved for the very first time.  Motor yacht competitions began to enjoy huge success, giving rise to the holding of important international events all over the country. Serafino Riva won one of the most famous, the Pavia-Venice, two years running, in 1931 and 1932, establishing the record of the period by racing at a speed of 52 km/h.                                  

Reconstruction of Italy was in full swing and bridges, motorways and towns were being built all over the country. Society was going through an industrial revolution and the automobile became a rising star. Carlo Riva created an alter ego for this star, namely a range of wooden yachts featuring an unmistakable design. The line, interiors, steering wheel, dashboard and driving position of the Ariston, the first example of what would develop into several generations of motorboats, made it the very first luxurious water “automobile”. This brought a new, all-Italian dimension to an important period of the year, the holidays, and Riva yachts became inviting, smart, sensual, vain.

In 1969, when the first fiberglass yacht appeared, the lovers of tradition were horrified. The farsighted Riva boatyard, however, knew how to innovate while still respecting tradition. Indeed, Carlo Riva’s last contribution to a Riva which was no longer really his own, was to ennoble and enrich the yacht by “combining cold plastic with a touch of warm wood”, creating a happy union between mahogany and fiberglass.

After various passages, in May 2000 Riva joined the Ferretti Group, one of the world leaders in luxury yachting, heralding the onset of a new period of development and innovation. The Ferretti Group, led by President Norberto Ferretti, currently encompasses Ferretti Yachts, Pershing, Riva, Itama, Bertram, Mochi Craft, CRN e Custom Line. Since joining the Group, Riva has developed a portfolio of 11 models ranging from 33 to 115 feet (10 to 35 meters).

Riva continues to be synonymous all over the world with style, beauty, innovation, design and quality. The study of new models, featuring unique designs and top quality in all aspects, is entrusted to Mauro Micheli and his Officina Italiana Design. Riva fully expresses what Italian creativity and industriousness are capable of producing for the joy, pleasure and wonder of all those who love the sea and luxury. 

That's me...at the helm of today's Rivarama.
Fantastico!

No comments:

Post a Comment