CARLO RIVA'S BIRTHDAY USHERS IN IMPORTANT ANNIVERSARIES FOR THE RIVA BRAND

The 90^th birthday of the "Pioneer of the Boating Industry", Mr Carlo Riva, marks the beginning of a year featuring a series of extraordinary events for Riva, a brand of the Ferretti Group, which will culminate in the celebrations for the 50^th anniversary of Aquarama and the 170^th anniversary of the brand.

Everything is ready in Sarnico to celebrate Carlo Riva, the globally renowned and esteemed entrepreneur whose unique ingenuity has left an indelible mark in the history of pleasure boating and who, over the years, was capable of turning the Riva brand and the Sarnico boatyard (which have been part of the Ferretti Group since the year 2000) into a reference for the entire Italian and global boating sector.

 

"I have always cruised towards Riva as one would cruise towards a longed-for horizon, and I have always considered Carlo Riva as a master I owe a lot to, from both a professional and a personal standpoint. This is why I am delighted to be able to give him my best wishes for this extraordinary moment in his outstanding life," says Ferretti Group’s Chairman Norberto Ferretti.

 

Carlo Riva was born in 1922.  He is an engineer and was appointed “Pionere della Nautica” by UCINA (the Italian Marine Industry Association) in 1988 and “Personnalité de la Mer” by Albert II of Monaco in 2005.

 

Born into a family of boat builders, he had an immense passion for boats and boat building since his early years and was then the Master.  In the 1950s, he turned the brand into a synonym of style, status and perfection, thanks to models like Ariston and Tritone, Sebino and Florida, all the way to Aquarama, which was launched in 1962. Riva yachts have been the object of desire for noble people, actors, sports champions, businessmen and celebrities such as Sophia Loren, Brigitte Bardot and Liz Taylor, Sean Connery, Jean Paul Belmondo, Richard Burton, and Jackie Stewart. But there were also royalties, princes, and sheikhs from all over the world have enjoyed the superior qualities and luxury of the line.

The motor boat Aquarama, whose 50^th anniversary is being celebrated this year, embodied the triumph of Carlo Riva’s production philosophy, becoming the symbol of the shipyard and of the Riva brand everywhere in the world.

 

Celebrations will not end with Carlo Riva's birthday and the anniversary of his legendary Aquarama.  In fact, these important occasions will usher in a long series of events that will unravel throughout the year and will culminate in the celebrations, in June, of the brand’s 170^th anniversary.

 

On that occasion, a special website will be created, featuring in-depth, interesting information about the 170 fantastic years of this business adventure, characterized by inexhaustible passion for innovation, design, and the constant improvement of the boats' quality and safety, all aspects which have turned Riva into a true icon in the world of luxury and international boating.